Essay --

IntroductionThis document is to develop METIs digital strategy for recruiting, in part because recruiting activities forget be my next mission at METI immediately after my graduation from HKS next year.Looking at the current recruiting tools of METI, I was shocked to see how biased toward analog tools they be, in spite of radical changes occurring in the digital era. For example, METI makes countless phone calls to future students, nevertheless barely send emails to them. METI uses a great deal of posters, flyers and brochures, but does not have a consolidated website or blog for recruitment. METI holds a lot of face-to-face seminars, but does not conduct online sessions. Therefore, inspired by cutting-edge campaign strategies in the United States, I am potently determined to transform METIs recruitment strategy in parallel with the development of digital tools, in order to attract the best and brightest who are able to deal with difficult problems Japan faces, such as thermo nuclear power plants, territorial disputes and cyber terrorisms.In summary, facing widespread public distrustfulness of the Government of Japan and fierce competitions against another(prenominal) attractive ministries and lucrative undercover firms in the field of recruitment, it is critical to take advantage of progressive digital tools in each phase, such as targeted e-mail campaigns, Google Adwords campaigns, blogs, Twitter, Facebook, and Google Hang appears, in crew with existing analog tools, in order to successfully reach out to targeted candidates.The pigment is how to make most of METIs principal assets, distinguished mark and its ambassadors (employees), and how to engage student themselves as co-developers under the principles of Web 2.0.1. People1-1. Nipponese R... ...o still wonder whether they should choose METI or secluded firms due to the personality of policy-making that is not familiar to many of them, it is critical to develop an knowledgeable environmen t where all the member can know each other and discuss policy issues together. Since public policy-making is essentially different from the private sector, the intimate discussion will empower admitted candidates who have already elect to take the difficult examinations and intense interviews to be more confident round their first career.ConclusionBy combining existing tools with digital tools effectively, METI will be successful in attracting, engaging and hiring high-quality students. It is important to note that the key is always how to utilize METIs primary assets, METIs distinguished stigmatise and its ambassadors, and how to engage students themselves as co-developers.