Banking Service in Developing Economies Essay -- Business, Marketing

Whilst the relationship merchandising writings is expanding at a rather exponential rate, rapport between customers and confront line employees did not get its due attention especially in the context of banking service in traditional, developing economies. This has delimited the efficacy of the found relationship theories in explaining the antecedent effect of trust, commitment, service quality and battle for developing rapport leading to overall client (customer) satisfaction. The focus of this research, thus, is rapport. This chapter acts as a preamble that sets the ball rolling by presenting the research orbit explaining the research problem and scope and discussing the research questions. A brief billet explaining the overall organisation of the thesis is also incorporated at the can of this chapter. In todays highly competitive business environment, umteen organizations all over the world draw been forced to put much emphasis on retaining their existing customers rathe r than acquiring new ones. Since established transactional approaches to marketing does not seem to be adequate in attaining this and some other related marketing goals, many organizations seem to have been moving external from product or brand druthers to relationship marketing orientation which has been viewed as a bridge through which both customers and companies can plowshare each others needs and values and can action their potential expectations by creating two-way exchanges (Bateman and Snell, 2007). In this backdrop, rapport holds a all important(p) position in the customer-employee relationship arena particularly in marketing of services because it possess characteristics such as interpersonal focus, simultaneous production-consumption and the deprivation of standa... ...the conceptual model used in the investigation. It also includes a fraction to discuss four models found in the extant literature which have been replicated in this reading to test if the relatio nships portrayed in them were valid in the Bangladesh context. This was necessary to ensure the validity of the relationships proposed in the conceptual model. Chapter 4 look for Design Presents details of methodology, sampling procedure, data collection process and intelligences on the development of the survey instrument. Chapter 5 Data Analysis Explains data synopsis and research results. Chapter 6 Hypothesis Testing Presents a detailed discussion on the hypotheses testing procedures and test results.Chapter 7 Conclusion Explains research contributions of this study for both academics as well as practitioners. Also presents the limitations of the study.