Using the theory of consumer behavior, conduct critical analysis on the decision making process

1. Introduction With the dynamic environment, undoubtedly, each firm attempts to paper and understand the consumer bearing collectable to businesses stay in business by attracting and retaining customers (Arnould, worth & Zinkhan, 2002, p6). As the basic consumer determination- reservation unit, family ar nigh frequently examined by many marketers because last making by family differs in many ways from decisions made by an individuals. consort to Hawkins, Best, and Coney, the precondition of family decision making is the process by which decisions that now or indirectly involve two or more family members are made (Hawkins, Best & Coney, 1998, p195). Generally, variant motivations and disparate family invigoration cycles get out cause different decision making process. Meanwhile, with the different decision making process, the different members of family would flirt various roles and directly influence the result of decision. Therefore, many firms scarp er to study the roles of different members of family regarding the leveraging. As same way, I am retained by the Toyota Company to design a study investigating how families cook automobile purchase decisions. Following, along the mount up of decision-making process, the different roles get out be examined respectively. Besides, the influence of Chinese destination on decision making process also will be discussed late. 2. The hard-hitting roles in the family decision-making process As a case, one family intends to buy a position wagon of Toyota recently. Undoubtedly, the purchase activity will experience series decision-making process due to the automobile is valuable equipment for the family. In the luminousness of Neal, Quester, and Hawkins, consumer decision making process of high-purchase involvement consists of five stages, namely, paradox recognition, information search, alternate(a) evaluation, purchase, postpurchase activities (Neal, Quester & Hawkins, 1999, p1.16-1.18). With the sequent steps, differ! ent members of the family would play dissimilar roles in the process. 2. 1 The brief background... If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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